About Us – acutecolor
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who we are

the brand

a cute color stands for good-mood products, especially jewelry, that should empower you in your everyday life and accompany you for a long time in your life. Each piece is well thought out in terms of its overall effect - a balance of shape, color and material - this creates a very unique design language with recognition value in slow fashion quality.

All jewelry collections are handmade in the studio in Hamburg, inspired by the openness and diversity of Hamburg but without any Hanseatic clichés.

who we are

The girls

Samira (blue hat) is a communication designer and has always enjoyed designing beautiful things with lots of color, especially jewelry.

It all started many years ago on handmade platforms, today we have our own shop, this one!

Most jewelry is a bit too colorful and always the same - there has to be another way. A cute color offered the opportunity to combine graphic design with jewelry design.

Samira finds inspiration particularly in architecture & design (think Bauhaus, Art Deco, Memphis) as well as painting (e.g. Matisse, Monet).

Since at some point the whole thing no longer works alone, the gang now consists of six heads and four paws. Better together

How we work


We do our best to act as sustainably as possible and still create a compromise for special, affordable jewelry. As a small label, we are often tied to what is available on the market and take the best route we can.

In-house production & fulfillment

The individual parts for our acrylic jewelry are created with our laser cutter and original illustrations (fed with green electricity). These are assembled into jewelry in the Hamburg studio, some are hand-painted and packaged. Production leftovers are collected and recycled by the acrylic glass manufacturer.

Short transport routes where possible:

50% of our material comes from a three-hour radius from Hamburg; here we have wholesalers for high-quality gemstones and components for jewelry production.

We source the majority of our acrylic from this radius.

The remaining 50% comes from other regions in Europe (e.g. FR and UK) and from Asia - as only there are other production facilities for special acrylic and acetate sheets as well as high-quality and long-lasting stainless steel components.

Shipped plastic-free:

Your package will come to you climate-neutrally via DHL (or as goods mail) , packed in pretty recycled paper, eco-friendly boxes (made in Denmark) and lovingly illustrated postcards.

What else we are planning:

Currently only 1 out of 7 team members works full time, so we can't do everything at the same time - but we plan to support social projects with part of our profits - please feel free to suggest great projects to us!

If you have any other questions, please feel free to contact us!


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